The Story
The Story
Original entertainment properties have been an important part of Alpa Mehta’s creative journey, combining culture, celebrity entertainment, audience engagement and experiential marketing. A landmark association has been Diwali @ Times Square, New York, an original IP created, produced and owned by Neeta Bhasin of ASB Communications.
Original entertainment properties have been an important part of Alpa Mehta’s creative journey, combining culture, celebrity entertainment, audience engagement and experiential marketing. A landmark association has been Diwali @ Times Square, New York, an original IP created, produced and owned by Neeta Bhasin of ASB Communications.
Her Role
Alpa Mehta helped Neeta Bhasin of ASB communications to shape the entire event IP by working on the planning, creative content, scripting, artist programming, production and overall entertainment flow. Transforming the heart of Times Square into approximately 10 hours of nonstop entertainment, the celebration brought together celebrities, singers, cultural performances, sponsors and experiential brand activations.
Her Role
Alpa Mehta helped Neeta Bhasin of ASB communications to shape the entire event IP by working on the planning, creative content, scripting, artist programming, production and overall entertainment flow. Transforming the heart of Times Square into approximately 10 hours of nonstop entertainment, the celebration brought together celebrities, singers, cultural performances, sponsors and experiential brand activations.
The Experience
Her contribution focused on creating a seamless entertainment journey capable of engaging an ever-changing audience throughout the day. The property continues its journey today, demonstrating the longevity of a well-conceived cultural entertainment IP.
A special thank you to Neeta Bhasin and ASB Communications for the opportunity to contribute to this prestigious property.
The Experience
Her contribution focused on creating a seamless entertainment journey capable of engaging an ever-changing audience throughout the day. The property continues its journey today, demonstrating the longevity of a well-conceived cultural entertainment IP.
A special thank you to Neeta Bhasin and ASB Communications for the opportunity to contribute to this prestigious property.
Latest projects
Latest projects
Entertainment
Corporate Experiences
Brand Experiences
International Concerts & Global Tours
Taking Indian Entertainment to the World.
Entertainment
Corporate Experiences
Brand Experiences
International Concerts & Global Tours
Taking Indian Entertainment to the World.
Entertainment
Corporate Experiences
Brand Experiences
International Concerts & Global Tours
Taking Indian Entertainment to the World.
Entertainment
Corporate Experiences
Brand Experiences
Awards & Live Television Spectacles
Nearly three decades of shaping India's biggest award shows and creating entertainment moments that audiences remember.
Entertainment
Corporate Experiences
Brand Experiences
Awards & Live Television Spectacles
Nearly three decades of shaping India's biggest award shows and creating entertainment moments that audiences remember.
Entertainment
Corporate Experiences
Brand Experiences
Awards & Live Television Spectacles
Nearly three decades of shaping India's biggest award shows and creating entertainment moments that audiences remember.
